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Marketing & Specialty Foods

Many small-scale farmers are responsible not only for growing their crops, but also for selling their products. Agricultural marketing can include selling to wholesalers, distributors, retailers, restaurants, and consumers. "Direct marketing" is the term for growers selling their products directly to consumers, whether at a farmers market, from a farm stand, or through community supported agriculture (CSA) programs.

Over the years, the UC Small Farm Program has helped develop innovative marketing channels to help small-scale farmers add value to their products. Below are some general marketing resources.

Marketing types

More detailed information about specific types of marketing:

Recent articles

Family Farm Series: Marketing for the Small Farmer

Originally developed in the 1980s, this series of publications provides an introduction to small-scale farming topics.

Additional marketing resources